Alexander Watson Associates (AWA) has announced the AWA Seminar Series 2025, taking place alongside Labelexpo Europe 2025 in Barcelona. The two-day program will bring together professionals from across the labeling and packaging value chain for focused discussions, updates, and networking opportunities. 

Representatives from organizations such as MCC Label, Checkpoint, CCL, Beontag, Delfort, Dow, Avery Dennison, Elkem, and others are expected to attend, highlighting the relevance of the Seminar Series within the industry calendar. 

The series begins with a Welcome Reception on September 14, designed to foster a collaborative environment for participants. The opening session will feature a keynote address and welcome remarks from Stijn Biliet, vice president of EMEA Innovation and Global Sustainability at MCC Label, and Andy Thomas-Emans, strategic director at Informa Markets Labels + Packaging Group. 

A Curated Agenda: Three Seminars, One Comprehensive Experience 

The AWA Seminar Series serves as a valuable lead-in to Labelexpo Europe 2025, offering a full-spectrum view of market dynamics and innovation across the labeling sector. It is designed for suppliers, converters, producers, brand owners, and other key stakeholders. 

AWA Label Release Liner Seminar 2025 
Now in its 17th edition, this flagship event offers a deep dive into the global pressure-sensitive label and release liner market. Attendees can expect comprehensive updates on market trends and emerging challenges.  

AWA Sleeve Label Seminar 2025 
This seminar offers a focused view of the fast-evolving sleeve labeling market. Industry professionals will explore technology developments, applications, and market growth. 

A key feature will be the AWA Sleeve Awards 2025, recognizing industry excellence, innovation, sustainability and leadership.  

AWA & AIPIA Smart Labeling Seminar 2025 
This seminar spotlights emerging technologies and sustainable solutions in smart labeling. 
Gain insider insights into the latest innovations from RFID, NFC, and QR codes to intelligent packaging and Augmented Reality (AR). This session explores how digital transformation is reshaping brand engagement, consumer interaction, and product functionality. 

Join the Industry Leaders Driving Change
The AWA Seminar Series 2025 offers an opportunity to gain timely insights and connect with peers from across the labeling ecosystem. It is relevant to professionals at every level of the value chain, from suppliers and converters to end users and brand owners. 

To register or learn more, click this LINK.